I feel like Chanel never gets a bad review, and I am about to give it one. While there are some nice pieces, this show was all over the place. In addition, I could have gone without the barefoot white girls trying to shake their non-existent butts for the cameras, and the extra hoopla of the motorcycle. The showmanship was just distracting from the clothes, and further cemented the feeling that this collection had no grounding aesthetic.
I could have done without the creepy John Galliano runway walk at the end, but I love the shoes!
So both Dior and Chanel released web exclusive short films to coincide with their resort collections, but who did it better? Both videos are set in the city’s where the runway shows took place, respectively Shanghai and St. Tropez. Dior’s collection is ladylike, fun, girlie, and I love the pumps they sent down the runway with some super cute dresses. Dior’s collection may have been redundant, but I liked it nonetheless. Frankly, I am not sold on Chanel’s; I thought it was a little all over the place and out of touch.
However, these short films were part of the marketing for the resort collections and the brands at large. Chanel’s was very Chanel, featuring Chanel models, a cameo by Karl himself, and a closing line “yes, but this is St. Tropez.” Chanel is indeed selling the Chanel dream. Whereas Dior’s was well, Lynchian, designed creature allure around a Dior handbag and sell a sophisticated very French Dior developed by the Lady Dior campaign. Simply based on my analytics from my blog, Chanel’s video, developed a great following, whereas Dior’s did not. Perhaps, because Dior’s was much darker, and all the dream sequences and eerie Lynchian music make it a slow go and less accessible to the mainstream. However, the movie is impeccably styled, to sell Dior product and the choice of director developed artistic credibility. Maybe this more serious Dior is what it needs to move beyond a decade of J’Adore Dior t-shirts and saddlebags.
In the end, the “short film” has become another way for luxury companies to sell the dream of their product and engage a larger audience. Dior’s short film did more for developing the Dior brand, where as Chanel’s was just selling the same Chanel that everyone knows and loves. In conclusion, Dior did something more artistic, and pushed the envelope forward while being a part of the larger Lady Dior story; at the same time Chanel's story while true to the brand seems a little frivolous.
Snaps to Ann Taylor, their new creative director, Lisa Axelson has modernized the clothing in a way that is working girl, with J.Crew and DVF throw in. Collaborations with bloggers and other designers (very en vogue right now), have really stepped up the company's exposure and product line, which is looking pretty good right now. I like those blazers...
I am an avid reader of Cupcakes and Cashmere, the delectable fashionblog from L.A., that combines food and fashion. My question is always how does she stay skinny if she is off baking onion rings everyday? Please Tell. Anyways, Coach is a sponsor of Cupcakes and Cashmere which recently along with other notable bloggers, designed handbags for Coach. Coach has worked with bloggers in the past and I think the collaborations, have given them an outlet to design and sell some different product from what they are usually focused on, and explore new markets. However, I wrote earlier about the downfall of the “Celebrity” in fashion, but I failed to note, that they are being replaced by the blogger. They are now the ones getting front row seats to fashion shows, free clothes, sponsorships, and designer collaborations. This shift in focus makes much more sense in a recession culture where the once vaulted values of celebrity culture are no longer important. The blogger dream is much more saleable right now, one person being able to gain status just through their computer. My only question is once fashion bores of bloggers, who is next?
Sorry for the slow down in blogging, I have been spending some much needed time staring at some palm trees, but I will be back in action shortly...
This video was recently released by Atelier, a communications firm that specializes in brand building in the fashion, beauty and luxury sectors. For the most part I agree, as a result of the recession, society is developing different definitions of luxury and there is a new emphasis on delivering experiences. However, the closing line: "personal transformation, not social status will become the essence of luxury" stuck out. I disagree, I do not think there is a paradigm shift away from social status identifiers, but instead I think the luxury customer simply demanding and expecting more: social status, personal transformation, and an experience.
You make amazing clothing and your spring/summer collection rocked, literally. Everyone is knocking off your cargo pants (see J Brand), and I would die for one of your military jackets. Which albeit are expensive, but I understand construction and I know that it will fit impeccably and last forever. However, when you try to get away with selling a 100% cotton t-shirt with holes in it for $1,625 you are blatantly telling your customers that you are screwing them over. I love crazy, let's try to keep it under a grand next time. Okay?
This video has yet to be released on the lady Dior website, however, of course it was leaked to the Internet 12 hours before. This short film features Marion Cotillard, looking stunning in a chic Dior suit. This video is part of the lady Dior marketing campaign which focuses on creating a story around "lady Dior" or Marion Cotillard and a Dior handbag. The film is classic Lynch with dream sequences, nightmarish qualities, and an impeccable soundtrack. Creative marketing that tells a story is engaging and helps develop a brand. This Dior campaign has communicated style, grace, and artistic credibility for the brand and helped to move it away for the days of J'Adore Dior t-shirts. However, this short film has been released on the heels of Remember Now for Chanel. Creating a competition for attention and a marketing trend for luxury brands.
On the note of seafaring logo’s, I just found Seaton: the company that decorates its chic beachy apparel with seahorses and is known for fine fabrics and punchy colors. They have all the necessary accouterments for staying warm at the beach or looking chic on the sidelines. I adore their sweaters with the palm trees and sea horses.[shopseaton]
There are countless videos on youtube of the famous St. Tropez night club The VIP Room, where Karl Lagerfeld likes to spend time on his holidays. When I saw footage of The VIP Room, I couldn't help but to think it was budget version of the Karl's "Remember Now."
Christian Louboutin has decided to fight back against counterfeiters with an aggressive legal and education campaign. Last week, launched Stop Fake Louboutin, complete with a video, that the company's lawyer hopes will go viral. Well here it is: yes, those are thousands of fake Louboutin shoes being crushed. Stop Fake Louboutin also provides information on websites that are selling fake Louboutins and the current status of actions against them. I think it's great that Christian Louboutin is providing this information to consumers, so people can make informed choices.[WSJ]
Behind the scenes video from the jazz inspired photo shoot at The Box for Kate Spade's new fragrance Twirl, launching this Fall. Kate Spade, has done a wonderful job of quietly expanding into new products and I am excited for their latest. [Fashionista]
Given, my recent fascination with lobsters, everything lobster has been catching my eye. I just discovered the Dutch company, Hommard. In French "Homard" with one m, directly translates into lobster. Hommard was launched in 2009 and is a luxury lifestyle brand for Men, specializing in sportswear, and their logo is a lobster! They have cashmere sweaters, polos, and even baseball caps, all sporting the Hommard logo. To bad they don't make women's clothes... [Hommard Website]
I recently came across Porsche’s new Eau du Toilette, The Essence brought to you by Porsche Design a subsidiary of Porcshe AG. I had no idea, Porsche had expanded into men’s bath products, but they started the line in 2008. The line currently includes, all the accouterments of an aftershave lotion, aftershave, shampoo, etc. In the past few years, Porsche has been capitalizing on its brand by moving into new products; everything from luggage and tennis racquets to watches and electronics. However, brands need to be aware of where their equity lies and strategically expand. Certain products Porsche has developed work well for the brand, eye-wear, and timepieces, even luggage psychologically fit with the brand. Body care is an area when Porsche should reconsider its involvement. When it comes to cars, people have an ingrained seems of smell that is attached to them, and that will transfer to any product where smell is a crucial part of its sales. The associated of the smells of engine oil, gasoline, and leather will always be linked to their body care products, and much as people love Porsche and love these smells, this is not a good foundation from which to sell fragrance based products. While this is obviously a small part of their business it is important to control every product to develop a strong and successful brand.
I've posted a ton of videos on here, which is interesting because I don't really seek them out and the days of watching MTV are long gone. I think the sensory perception of the music and fashion, seems to always get me excited at my computer. Anyways, just found this one, and love it! Whoever styled it must of had a fun time. Snaps Beyonce.
P.S. I love this video.
Collaborations with bloggers are terribly en vogue at the moment, as retail large companies try tapping into the ground roots of the culture of fashion. If you haven't been to the blog Social Primer you are in for a treat. The blog's founder K. Cooper Ray espouses the benefits of bow ties and gentlemanly habits while providing thoughtful feedback on social graces. Brooks Brothers rightfully picked up on this master of etiquette and style and created a playful bow tie collaboration. The collection debuts this week, with fun reversible prints. For all those that love your patterns, stripes, and checks, these bow ties do the trick and are prefect for the young gentlemen. All the ties are reversible and are priced at $59.50. The resurgence of the bow tie is welcomed, in this recession world, no one needs to see another banker sporting a blue Ferragamo tie. [WWD]